Volz.App is an Algerian travel startup that offers a seamless ticket reservation experience for both local and international flights.
Collaborating with over 21 airlines, the platform provides diverse and secure payment methods, including CIB and EDAHABIA cards.
Marketing expert and influencer Ramzi Ikouirene, specializes in impactful strategies and creative content to elevate brands and drive engagement.
With a significant following on platforms like TikTok and Instagram, Ramzi Digital is well-positioned to influence a broad audience.
Objectives
The primary goal of the collaboration was to increase downloads of the Volz App.
Secondary objectives included:
- Enchancing brand awareness of Volz App in the Algerian market.
- Boosting user engagement through interactive campaigns.
Challenges
Volz App faced several challenges in the competitive travel market:
- Market Awareness: As a new entrant, building recognition among potential users was crucial.
- User Acquisition: Encouraging users to download and use the app amidst competition from established platforms.
Trust Building: Convincing users of the app’s reliability and the security of its payment methods.
!. Vidéo promotionnelle de l'application
I developed engaging content highlighting the ease of booking flights through Volz App, emphasizing partnerships with over 21 airlines and secure payment options via CIB and EDAHABIA cards.
Organic promo stats :
Best performing
917K Views | 18K Likes
See on Tiktok
Secondary channel
80K Views | 1.5K Likes
See on instagram
Paid promo stats :
To maximize the results I suggested to launch a partnership ad and the test campaign results are satisfying.
CPA
0,18€
CTR
4.96%
Results
Promotional Channels:
- Instagram: Leveraged Ramzi Ikouirene’s substantial following to showcase the app’s features and benefits.
- TikTok: Created short, engaging videos to reach a younger demographic and encourage app downloads.
- Rationale: These platforms were chosen due to their high engagement rates and Ramzi’s established presence, ensuring a broad and receptive audience.
Flight ticket Giveway 🎁
- Structure: Organized a contest offering two flight tickets from Algiers to Dubai.
- Duration: The contest ran for 30 days.
- Promotion: Promoted through Instagram and TikTok, encouraging users to participate by downloading the app and engaging with the content.
- Winner Selection: The winner was selected randomly, with the announcement broadcasted live on Instagram to ensure transparency and boost engagement.
Organic promo stats :
Best performing channel
600K Views | 12.4K Likes
See on instagram
Winner selection live
1.3k Live Views
See on instagram
Conclusion
The partnership between Ramzi Digital and Volz App successfully met its objectives through targeted content creation, strategic use of social media platforms, and engaging promotional activities.
Key takeaways include the importance of leveraging influencer reach, creating interactive campaigns, and utilizing data-driven strategies to optimize performance.
Testimonials
Feedback from Abdelhadi Mezi
CEO of the company
We achieved one of the highest hook rates we’ve seen in all our past collaborations. The content was exceptionally creative, making it a highly worthwhile investment.